For three great reasons:

  1. Floe is really low cost and has a flat rate charge. If you can move some of your workload to Floe and reduce a pay per email service charge by more than the Floe subscription you have a business case.
  2. Floe is integrated into SAP, not interfaced. This means any data in SAP is available to Floe not just the packet of data required for the email itself.
  3. Floe emails can be much more dynamic that those sent from interfaced products, closely tailored to an individual and thus more effective.