For three great reasons:
- Floe is really low cost and has a flat rate charge. If you can move some of your workload to Floe and reduce a pay per email service charge by more than the Floe subscription you have a business case.
- Floe is integrated into SAP, not interfaced. This means any data in SAP is available to Floe not just the packet of data required for the email itself.
- Floe emails can be much more dynamic that those sent from interfaced products, closely tailored to an individual and thus more effective.